Books with cartoons are usually reprints of newspaper cartoons.

On some occasions, new gag cartoons have been created for book publication, as was the case with Think Small, a 1967 promotional book distributed as a giveaway by Volkswagen dealers.

Bill Hoest and other cartoonists of that decade drew cartoons showing Volkswagens, and these were published along with humorous automotive essays by such humorists as H. Allen Smith, Roger Price and Jean Shepherd.

The book's design juxtaposed each cartoon alongside a photograph of the cartoon's creator.

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